Crackle.com - A New Web Video Puts a New Twist on Video Sharing

The popularity of Internet Video has spawned a large number of Clip Sharing sites. Each one has its own feel, but most of them have the same purpose: To share any and all types of Web Video.

Until recently, Grouper.com was just another Web Video hosting provider. But citing overcrowding of the market, Grouper reinvented itself as Crackle Video. They’re still in the Video Sharing business, but they’ve modified their strategy significantly. And they just might be onto something.

Crackle.com has set itself apart by focusing on items produced exclusively for Video Sharing. The site features contests with great prizes that have the potential to turn winners into stars, such as the opportunity to pitch ideas to major production companies. That’s something you don’t get on your average Video Sharing site.

Features of Crackle.com include a point system for ranking videos. Videos earn points each time they are commented on, published on another site, or otherwise interacted with. Crackle.com also has contests with prizes such as development deals and opportunities to perform onstage.

The concept of Crackle.com is a refreshing change, and it will be interesting to see how it plays out. The site is already off to a good start with a variety of quality videos.

This entry was posted on Friday, August 17th, 2007 at 9:08 am and is filed under Television And The Internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.